Glossary

A collection of terms that are common in discussing business growth.

This page is derived from a Google Doc which supports community input.

Vocabulary

• CRM: customer relations management [software]
• SEO: search engine optimization
• Deliverability: with outbound channels (email, SMS), the ability to deliver messages to recipients’ inboxes

Metrics

• LTV: Life-time value of a customer
• B2C: business-to-consumer selling
• B2B: business-to-business selling
• ARPU: average revenue per user (B2C)
• ACV: average contract value (B2B)
• MRR: monthly recurring revenue
• ARR: annually recurring revenue
• CAC: [average] cost to acquire a customer
• CPC: cost per click
• CPM: cost per “mil” (thousand) impressions
• Impressions: a unit of a human encountering an advertisement or, more generically, an experience

Job Titles

• CMO: chief marketing officer
• PM: product manager
• DS: data scientist